These straps with built in roll handles are so much better than double loops for my Pilates clients with wrist or hand issues.
I had a client that has had a nerve severed and the traditional straps hit her right at her surgical repair site. I had her try the handle/strap combo and it took all the pressure off her injury and she was able to resume Pilates workouts.
I also like that the handle is the right length ratio with the strap for hands and feet in straps exercises.
I have had clients test mine and are now ordering their own.